Consumer Best Practices Guidelines

This Consumer Best Practices Guidelines for Cross-Carrier Mobile Content Services includes the
following guidelines and sections:
• General Conduct
• Advertising and Promotion
• Opt-in
o Standard Rate Programs
o Premium Rate Programs
• Help
• Opt-out
• Subscriptions
• Chat
• Customer Care
o Deactivation and Recycled Number File
o Spending Cap Limits
o Bill Face
• Word of Mouth Marketing
• Content Specific Guidelines
o Alcohol and Tobacco
o General Content
• Effectiveness Date
• Who We Are & Consumer Best Practices Team
• Glossary


Unsolicited Messages
• Wireless subscribers have a right to privacy.
• Content providers must obtain approval from subscribers before sending them commercial SMS
or MMS messages and other content.
• Subscriber approvals pertain only to the specific program the consumer has subscribed to and
should not be used to promote other programs, products, or services, or to otherwise send
information of any kind that is unrelated to that specific program unless the subscriber has opted
in to receive this information.